Journey
(Designathon)
ROLE
Product Designer
TEAM
Nicole Chea
Evan AuCoin
Blake Taylor
TIMELINE
36 hours
Winter 2026
TOOLS
Figma
CONTEXT
"Design for growth that makes people feel more curious, and more like themselves"
We designed an app for people to enjoy the journey, not the destination. Literally.
PROBLEMS
Efficiency over experience
Navigation apps optimize for speed, leaving out the curiosity and comfort.
The journey is an inconvenience
People are obsessed with going straight from A to B, forgetting about the journey.
No tool exists for the journey itself
Apps plan your trip or get you there faster, but none make the in-between moments matter.
KEY INSIGHT 01
The tools we use to travel have optimized the journey out of existence.
Journey is built for the experience, not the efficiency.
KEY INSIGHT 02
How might we design for travellers who value the journey as much as the destination?
75% of travellers say the journey is just as important as the destination (Talker Research, 2023)
SOLUTION
Journey gives travellers an itinerary built around them.
Allowing users to personalize their journey around their interests.
Get user's end destination
Personalize their journey
Curate their side quests
DESIGN DECISIONS
Home Page
Your trips: Carousel of most recent trips.
Nearby quests: Shows what side quests are currently nearby.
New Journey Page
Users type their end destination.
Customize their journey.
Add side quests to their liking.
Mobile view work in progress.
Please open on desktop to view case study.